Great question! You can see a full list of what’s included with the Ultimate Program here:
For traffic, we get your Shopify store linked to your Google Merchant Center and make sure all products are imported correctly. We also set up conversion tracking in your analytics account and link that to Shopify, as well.
And as you probably know, the Ultimate Program also includes having us set up your social media pages. However, we use these more for social proof than we do for new traffic generation.
Hope that helps!